2014年1月7日星期二

Sony Vaio Team Tackles Computer Slump With 'Creative Destruction'

BERLIN - The demise from the Pc and rise in the tablet has been effectively documented, forcing traditional Pc makers - like Sony's Vaio group - to shift their focus.

Right here at the IFA trade show, Sony is showing off its most recent Vaio lineup, which includes the 11-inch Vaio Tap tablet, the transportable Vaio Fit Multi-Flip Pc (left), and Vaio Tap 21 All-in-One. The Windows-based devices all incorporate touch and veer away in the standard laptop design with which we're all familiar.

That was by
style, in line with Nobu Nozawa, Vaio's director of item management.

"Our hope
will be to replace the clamshell industry all together," he said in the course of a Friday demo. The Vaio group is effectively conscious that "the Computer industry demands a stimulus," so a modify was in order. Internally, "we contact it inventive destruction."

Sony Vaio Tap 11

"We
must shake up the market," Nozawa mentioned.

The clamshell
Pc just isn't the only point around the chopping block; Sony also desires to see the demise of pen and paper note taking with its digital pen-equipped lineup.

To that
finish, the Multi-Flip Computer looks like a classic Pc, however it flips up and flattens into a tablet or flips over for use as a show. "It's a Computer initially and tablet second," Nozawa mentioned, and could appeal additional to enterprise customers who will need to show off PowerPoint presentations in viewer mode or make use of the stylus to draw around the screen in tablet mode. The Multi-Flip comes in 13-, 14-, and 15-inch versions.

IFA Bug 2013 Sony Vaio Tap 21

For
something a little a lot more consumer-focused, the Vaio Tap 11 borrows from Sony's Xperia lineup of Android-based tablets and smartphones when it comes to style. At first glance, it appears like a tablet, but there is a kickstand plus a magnetic, wireless keyboard that snaps on and off. Inside, it really is powered by Intel Core processors up to i7, generating it the world's thinnest Windows 8 tablet Computer, as outlined by Nozawa.

For entertainment purposes, meanwhile, the Tap 11 can function as a remote.

Although desktop towers are a thing in the past at Sony, the Vaio Tap 21 All-in-One appeals to those who nonetheless want a larger desktop Pc, but incorporates touch and relative portability. In accordance with Nozawa, toting the Vaio Tap 21 from desk to desk is "almost" akin to carrying about a common 17-inch laptop. Flatten it to play touch-based games together with the little ones.

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